Nuts and Bolts of Bike Share

Bike share programs are springing up all over the world.  For an idea of how they work, a system in the bustling, northern Italian city of Milan provides a good example.      

A Milano rent-a-bike

You know when it's a rent-a-bike

There’s no confusing a colorful bike share bike, which is clearly marked with municipality and conspicuous I.D. number (an effective theft-deterrent).  

Touch pad control

Bike stations are conveniently located  around the city.

Kiosks contain a screen and keypad where you enter a password created when booking online. Sliding your credit card, your bike space number appears on the screen.     

Retrieving your pre-reserved bike      

Automatically unlocked, the bike easily lifts off the rack.

 

  

Three gears do the trick

Bikes are tough and sturdy, yet easy to steer. The ride is remarkably comfortable, even over bumps. Having only three to choose from takes the guesswork out of shifting gears.         

 

No spandex required

No need for special cycling clothes. People in this fashion capital wear just about anything when they ride, including business suits and high heels. You can’t exert yourself too much or go too fast amid the traffic lights and other forms of transportation. Helmets don’t come with the rental and aren’t typically worn.  

Pedal-powered!

You’ll feel angelic powering the rear and front lights. The simple ting-ting bell also did the trick. 

Best of all – the cost is only a few euros for a two-hour period – and the first half hour is free!

I give the Milan system an A-, due to some very minor quibbles. The heavy bikes develop so much momentum they’re somewhat tough to brake. While having a bungee is helpful, the metal bike basket is slippery and heavy objects are hard to secure. My husband’s new SLR camera slipped out and broke at our first sight-seeing stop. We’ll stow our stuff in a bag next time. Booking the bike was somewhat cumbersome because the system did not allow multiple bookings at one time, nor did it retain information from prior bookings.  

But, all in all, bike share is a cheap and enjoyable alternative to taxis, a good bridge between different types of transport, and a great way to burn off the fantastic pasta and frequent gelato stops.     

Bike to Work and School Week 2010

Lots of American kids are following the lead of their parents this week by riding their bikes to work.  Schoolwork, that is.

Take it from Wolftrap Elementary in Vienna, Virginia, which issued a “BikeWalk Challenge” to see how many families would give their kids a chance to walk and roll.

Jeff Anderson, bike aficionado and Wolftrap parent, turned pied piper on wheels by leading a “bike bus” through the neighborhoods.

Besides being fun, walking and biking boost mental and physical fitness, self-esteem and self-reliance, as Jeff explains in a YouTube video.

Jeff’s efforts paid off.   “We had over 230 kids walk and over 50 bike today….which we figured out was more than 50% of the school enrollment,” he is happy to report. Car drop-offs over the week were cut nearly in half.

Of course, kids need to be safe when they bike and walk.  A federal program called “Safe Routes to School” has funding for schools which need sidewalks, crosswalks and other infrastructure improvements.  As long as someone is willing to do the paperwork (and often that’s a parent), the money is free for the asking.

For cash-strapped schools, providing safe routes has another advantage.  Sometimes, simply adding some stripes of paint and a few yards of concrete can clear the way for significant numbers of walkers and completely eliminate the need for costly bus service.

Arriving at Wolftrap

There were lessons to be learned from Wolftrap’s BikeWalk Challenge.  Many families in outlying areas of the school district were unable to take part because there are no sidewalks and it is far too dangerous to dodge cars in the road.  But, on the bright side, a Safe Routes project has been discovered.

Bike to Work Day Vienna, Virginia

Adults who once walked or biked to school remember the freedom of getting around on their own.  Despite today’s fear-laden society, kids need to spread their wings and get outside whenever they can.

Storied environmental steward  Rachel Carson’s words serve as a reminder:

“If I had influence with the good fairy who is supposed to preside over the christening of all children, I should ask that her gift to each child in the world be a sense of wonder so indestructible that it would last throughout life.

Those who contemplate the beauty of the earth find reserves of strength that will endure as long as life lasts.”

Take it from The Pack: think Local first

Let’s have a show of hands.  How many of you try to eat locally-grown food?   OK – that’s a pretty good number.  How many keep your money in local banks?   Hmmm – not too many.  Now – whose 401K is invested in local companies?    Anybody? …Anybody?   

You must be like the folks in northern Virginia who invited economist/lawyer/wonk/author Michael Shuman to come and speak.  Shuman asked them the same questions and they answered the same way – and they call their group “Sustainable Reston”!  

Well, it’s time to wake up and smell the money.

Shuman says dollars showered on local business grow the local economy. It’s like water runoff.  If rain falls on lawns and gardens, it soaks into the ground and is sucked up by thirsty plants. But the rain that falls on hard surfaces like sidewalks and streets, runs down the drain, is shunted away, and the plants don’t stand a chance.     

In his book, The Small-Mart Revolution: How Local Businesses Are Beating the Global Competition, Shuman has solid reasons why local business almost always spurs superior economic development.  For one thing, hometown businesses don’t pack up and move away.  They can be counted on to be there for the long term. Second, locally-run businesses spend more of their dollars locally.  A study done in Austin shows that if two bookstores each make $100 in profit, the national chain store returns $13 to the local economy, while $40 is churned back into the economy by the local shop. Local businesses are typically small and lean, so they have a healthy influence on the community. Because their facilities are usually more compact than sprawling factories, they enhance smaller, walkable, more livable communities.

A case in point, says Shuman, is the nation’s only non-profit, community-owned major league professional sports team.  The Green Bay Packers is actually owned by a bunch of Wisconsin Cheeseheads.  According to Aaron Popkey, Packers Manager of Corporate Communications, 112,120 people have shares in the team. Over half of them live in Wisconsin. The arrangement has paid off richly for what was once the obscure, out-of-the-way town of Green Bay. Training Camp alone nets the local economy $30 million a year. Because so many people have a vested interest in keeping the team at home, “there is very little chance we would move,” Popkey understates. The shareholders have to vote to send the Pack packing. 

But how does the average town become more self-reliant?  The answer, says Shuman, is to come up with crafty ways to drum up business while maintaining positive cash flow.  In Bellingham, Washington, for instance, coupon books which give discounts at participating local merchants are wildly popular. Coupon holders save money and the merchants make more.  He says towns also need entrepreneurial business models, which include the ability to create local stock exchanges or community funds to buy and develop land, as hedges against Big Box pressure.   

How can the average consumer make a difference? “It’s easy,” says Shuman. “Think local first.”  When you go out to eat – at least consider the home town restaurants along with the national chains.  When you need to buy something, remember the mom-and-pop store before automatically running to Target.    

Who knows?  Besides saving money, you might even save the world. After all, Shuman says, the global financial crisis was “the result of a separation of money and place. Local self-reliance is a key piece of the world solving its own problems.”