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  • Being in the Cast of Listen To Your Mother

    courtesy Then Again PhotographyListen To Your Mother. Although I couldn’t get my mind around exactly what the show was all about, from the moment I heard there were auditions in the D.C. area, I felt compelled to try out.

    We were directed to a nondescript hotel in the suburbs of northern Virginia. Despite indications that all was legit, my skin was crawling as I knocked on a door at the end of a long hallway on the ninth floor. But show producer Kate Coveny Hood and director Stephanie Stearns Dulli lived and breathed and couldn’t have been more welcoming and reassuring. I tried to stay calm as I delivered a story I wrote about my durable mom for a recent Mother’s Day.

    A few weeks later, when I learned I was a chosen one, I was excited and terrified. Reality finally struck that I’d be joining fourteen other writers on the stage of a full-sized theater complete with lights, camera and lively audience. more »

    Helping your Child Walk or Bike to School

    copyright Jenifer Joy MaddenA good way for kids to be durable in the long run is by learning how to get themselves around. Riding the bus certainly helps them to become more self-reliant, but if they walk or bike they also get a good workout, fresh air and a healthy dose of freedom.

    Unlike how it was when you were growing up, only 1 in 10 kids today walk or bike to school. To improve those odds, the national Safe Routes to School program sponsors International Bike to School Day in the spring (this year on May 8)  and Walk to School Day in October.

    More and more, school systems in the U.S. and around the world are endorsing the Days, as we have recently here in Fairfax County, Virginia. Some of our schools have expanded to Bike and Walk Week and are even challenging each other to friendly competitions. Others schools encourage students to walk or bike on a particular day each week.   copyright Jenifer Joy Madden

    If you want your child give it a try, more »

    Cycling Success Stories Mainly About Women

    copyright 2013 Jenifer Joy MaddenWith the arrival of spring, more people are in the mood to give cycling a try. May is packed with bike activities including International Bike to School Day, this year on the 8th. The Safe Routes to School program has a great how-to site for parents who want their kids to be more active, independent and durable in the long run. To that end, I popped some get-started walking and cycling tips over to Activity Rocket, a site which helps parents in the Washington, D.C. area find fun and productive things for their kids to do.

    My own love for cycling propelled me to trek to the heart of the city for another May event sponsored by the “Capital Spokeswomen” and the Washington Area Bicyclist Association‘s Women and Bicycles program. “Open Mic Women and Bicycling Night” was described as “your chance to take the stage to share 4 minutes of bike love.” Since cycling is part of my newly-minted Durable Human Manifesto, it was an offer I couldn’t refuse.Copyright 2013 Jenifer Joy Madden more »

    Introducing the Durable Human Manifesto

    If you’re tired of trying to do it all in this busy digital world and feel distant from what you used to hold dear, this little book helps you to be closer to your loved ones and more in control of your time.

    Although The Durable Human Manifesto does contain the word “revolution” (thanks to Foo Fighter Dave Grohl), it comes in peace as a declaration of human awesomeness and sensory celebration of our supremely unique selves.

    more »

    Meet the DC Cast of Listen To Your Mother

    copyright 2013 Jenifer Joy Madden When buying a bunch of flowers, I’m always happy when – peeking out – are the pinky green buds of an oriental lily. Over the next few days, I love to watch each unfold its sinuous leaves and relish their heavenly fragrance. I thought of lilies as I found myself planted in a cozy suburban living room with this year’s Washington, DC cast of Listen to Your Mother. We had been invited by Stephanie Stearns Dulli and Kate Coveny Hood, director and producer respectively of the yearly, live celebration of the grit, gripes and glories of moms in particular and parenting in general.

    After enjoying a spread of cheese and artisan pizza artfully prepared by cast member and host, Lara DiPaola, we sat down to read our essays. One by one, we bared our souls, each offering her or his contribution to a diverse bouquet of stories: many were funny, some surprising, and a few could break your heart. Through the evening of tears, tissues and hugs, we created something beautiful together, born of our durable human traits of curiosity, creativity and compassion.

    more »

    Replant Native Trees that Turbocharge Nature

    When replanting a tree, choosing just the right native can turbo-charge the natural environment. So says renowned plant expert Douglas Tallamy who has compiled a list of native plants that deliver a bigger biodiversity bang for the buck because they attract more insects, birds and other animals. “All native plants are not equal when it comes to supporting insect herbivores and thus other forms of wildlife.”

    The news comes just in time for the northeast U.S. where thousands of trees destroyed in Superstorm Sandy are being replanted by residents and towns which may be focusing more on trees that are “utility friendly” than friendly to the natural environment. more »

    A Prospective Author’s Perspective 2013

    Above my front door is a high window I can’t clean without a ladder. I like to position it so it’s rock steady before I grab a rag and step up. Authors feel the same way about launching their books – and in 2013, there are more ways than ever to secure a sure footing.

    When I wrote my first Prospective Author’s Perspective after Digital Book World 2011, it was early days for e-books and it seemed that all of book publishing was in flux. At this year’s DBW, the dust had settled to reveal that content creators have more control – and more options. more »

    How Free Content Can Boost Book Sales

    To sell more books, authors and publishers need to actively manage how their books are discovered, including which excerpts potential buyers can read for free.

    “Every author writes different kinds of books and has different audiences, but your audience always wants value,” says Rob Eagar, president of WildFire Marketing. Fiction readers are looking for emotion and stories that inspire, while non-fiction readers want to learn new information or how to overcome a challenge.

    So, as Rob advised at Digital Book World’s recent Discoverability and Marketing conference, when doling out free content, don’t just settle for the first chapter. Instead, answer the reader’s age-old question: What’s in it for me? more »

    Tips for Effective Email Marketing

    Whether you’re an author, publisher or anyone else, good old email still works to get your message out. You just can’t send it the same old way.

    9 out of 10 people read email, while just 6 in 10 hang out on social media. Chances are 1 in 5 a reader will act on an email message, as opposed to 1 in 100 on Facebook and a scant 0.3% on Twitter.

    That’s according to interactive marketing expert Jessica Best. The folks at Digital Book World asked her to speak at their recent conference on discoverability and marketing because, in today’s world, email is needed for both.

    Jessica says you can’t just send out “one big email” any more. You need to target like a laser beam, using the recipient’s first name if possible. Also, as she told The Durable Human, a picture is worth a thousand words. more »

    Give Some Guidance with that Gadget

    This holiday season if, like many parents, you’re wrapping up a smart phone, tablet or other electronic gadget or game for your child, there’s a must-have accessory: the family agreement.

    You can print one out for free courtesy of the Family Online Safety Institute’s Platform for Good. PfG calls it an “online safety card,” but there’s more to it than that. You can spell out how much time your child can be online, which sites are okay to visit, and how much money (if any) your child can spend on apps, but you also promise to be supportive of your child’s use of the new item and not over-react if he or she stumbles on something you deem offensive. more »

    5 Great Green Books for Giving

    Want to give something to that green-leaning person on your shopping list, or just looking for some great ways to care for the Earth and its inhabitants?

    Check out these titles from The Durable Human reading list: more »

    Driverless Vehicles and Human Durability

    Will vehicles which drive themselves help or hurt us as human beings? It may not be an either/or proposition.

    In today’s Washington Post I paint a picture of how an edge city near Washington, D.C. can be wired with a system connecting smart phones with self-driving cars, buses and trucks. We hear from robotics expert Robert Finkelstein and consultant Richard Bishop who say we’ll gain productive time if we aren’t driving or caught in traffic. We’ll be safer, too. Smart vehicles have onboard sensors which are being shown to dramatically reduce crashes. Plus they never get tired or distracted. more »

    Power Lines, Invasive Species and Superstorm Sandy

    Is the economic damage from storms like Sandy worse because of invasive species? Maybe so, says a noted plant expert.

    If you’ve ever noticed trees along the roadside that are draped with vines and look like a scene from a Dr. Seuss book, you’ve seen invasive species. more »

    In Aftermath of Sandy, Creek Cleanup is a Peace Offering

    On the week that Sandy hit, to clean up a creek was therapeutic. Only a few days before, Nature had beset us with such wrath. The Washington, D.C. area got off with a glancing blow, but people to the north were not so lucky. While I couldn’t do much to relieve their suffering, I could do something for Nature. By clearing away some of the human detritus from this small corner of the earth, I attempted to narrow the rift that has grown between us. more »

    “The Power of We” to Bike to School

    Can one dad who cares about getting kids to ride their bikes to school convince a million kids to do it? Well, Jeff Anderson has had that chance – and why I’m featuring his story on Blog Action Day, whose theme this year is “The Power of We.”

    Jeff’s goal is simple. He loved the independence and fun of riding to school and wants today’s kids to be able to do the same. At first, he rode only with his own three kids to their elementary school in a traffic-clogged suburb of Washington, D.C. But soon neighbors began to join in, so Jeff formed a “bike train” of kids, described on The Durable Human two years ago.   more »

    Poem Describes a Durable Human

    Kids-playing-in-creek-at-Erie-Art-Museum-Blues-and-Jazz-Festival-2012As some readers of this blog may know, I am also writing a book called The Durable Human. It’s not easy to explain what it means to be “durable.” So I was thunderstruck when I heard Garrison Keillor on The Writer’s Almanac read this love poem by Sharon Dunnmore »

    A Look at “A Platform for Good” – Part I

    Home page photoFor their children to be durable, it isn’t enough anymore for parents to merely teach them crucial stuff like manners and how to hammer a nail. Add to the list everything to do with Technology. Yet, many view the vast Internet Ocean with fear and trepidation–especially if their kids have already jumped in. This concerns digital instigators such as Facebook, Google and Microsoft who want everyone to feel comfortable and safe in the water. And that’s why they’ve teamed up with the Family Online Safety Institute to teach swimming lessons on a new website called A Platform for Good. more »

    Bike Rodeo Rustles up Kid Safety

    Last time, we saw that being able to bicycle has historically given women a special sense of freedom. Well, kids like freedom, too. Not so long ago, lots of them biked or walked to school and very few were driven. Today those numbers have flipped. Now, in part because they’re getting less regular exercise, kids are prone to put on weight and develop health problems previously limited to adults.

    But a scrappy federal program called Safe Routes to School is bucking the trend. SRTS offers elementary schools no-strings-attached grants for things like adding sidewalks or educating communities about the lost art of active transportation. Last fall, SRTS gave out “mini-grants” for taking small steps to make big changes in kids’ health and happiness. more »

    Helping Women get Comfortable with Cycling

    Riding my bike to a meeting the other day, I suddenly realized how happy I felt. Being so close to nature was wonderful, amid crimson cardinals darting through the underbrush and the sound of rushing creeks, but there was more to it than that. I had an exhilarating sense of freedom.

    Apparently, that’s not a new feeling for women who bike. In fact, we have enjoyed that special kind of autonomy since the late 1800s, when the bicycle was introduced in America. As suffragette Susan B. Anthony put it, having the ability to ride away from the protective atmosphere of the home “changed women.”  more »

    Toward an Author Bill of Rights

    One of my most useful souvenirs is from the gift shop at Alcatraz—the notorious, now-closed penitentiary perched on a rocky island off the coast of San Francisco. The utilitarian black coffee mug is printed with these white letters:  more »