- Being in the Cast of Listen To Your Mother
- Helping your Child Walk or Bike to School
- Cycling Success Stories Mainly About Women
- Introducing the Durable Human Manifesto
- Meet the DC Cast of Listen To Your Mother
- Replant Native Trees that Turbocharge Nature
- A Prospective Author’s Perspective 2013
- How Free Content Can Boost Book Sales
- Tips for Effective Email Marketing
- Give Some Guidance with that Gadget
Connect With Me on Twitter
If you’re tired of trying to do it all in this busy digital world and feel distant from what you used to hold dear, this little book helps you to be closer to your loved ones and more in control of your time.
Although The Durable Human Manifesto does contain the word “revolution” (thanks to Foo Fighter Dave Grohl), it comes in peace as a declaration of human awesomeness and sensory celebration of our supremely unique selves.
On Capitol Hill today, phone lines and websites are buckling under the pressure of so many Americans trying to make their feelings known about the debt ceiling. They’re answering President Obama’s call in a speech last night: “If you want a balanced approach to reducing the deficit, let your member of Congress know. If you believe we can solve this problem through compromise, send that message.”
Mr. Obama wasn’t specific about how to do that, but most people apparently went the traditional route. Thankfully, though, there were other ways to make their voices heard.
According to a new survey – ironically released today – Congress has rushed to embrace social media. And none too soon.
The Congressional Management Foundation, a non-profit group dedicated to improving communications with Congress, found that most members have a Facebook page and are also on Twitter. The 260 House and Senate staffers who took the survey are generally pleased to have the new tools. “By a ten to one margin, they are reaching people they’ve never been able to reach before,” says Brad Fitch, CMF president and chief executive.
But now that there are so many ways to communicate, which method has the most bang for the buck? According to Fitch, “Sending an individual e-mail is 20 points more influential than social media.” In other words, the time you take composing an e-mail has more cred than a 140-character tweet.
And how can your message have maximum impact? Fitch shared two simple rules in a fact-filled interview on Facebook DC Live.
Timing is everything. For heaven’s sake, make sure and get in your dibs before your Congress members make a decision. Check the status of your issue so you don’t waste your time or theirs.
Don’t be wishy washy. “Have a firm ask,” advises Fitch. Determine exactly what you want your Congress member to do, then state it simply and clearly. Start by writing your message in short form on the Subject line.
What if you do all the right things, but your carefully crafted call or note hits a technical roadblock? You may have no choice but to go social. Says Fitch: “The best ways to get through are Facebook, Twitter or YouTube.”
Bike share gives you another way to travel short distances, such as from a Metro station to a nearby restaurant. 110 of the solar-powered bike share stations have sprung up in the busier areas of Washington and Arlington.
Rolling away from the station outside the entrance to the Crystal City Metro, I immediately felt comfortable on my CaBi bike. The weight of the sturdy frame and the three gears kept my progress slow and under control as we negotiated stop-and-go car traffic.
Since I was used to seeing Crystal City from a car window, I thought it wasn’t much more than a drab concrete jungle. But gliding slowly along, I got a closeup view of how much had changed since I moved from the area thirty years ago. Now, beautiful potted plants dot street corners. Graceful shade trees sway in the breeze. Sidewalk cafes beckon.
And bike share stations are located every couple of blocks. That close proximity is what makes the system a viable form of transportation. Our tourguide tells us that lots of people now grab a bike instead of a taxi or bus. They predict that as Metrorail gets more crowded, bike share will become a desired alternative for more people and actually free up spaces on trains.
I liked my bike in D.C. better than the one I rode last summer in Milan. For one thing, a bungy cord secures your stuff in the cargo rack. We were bummed in Italy when our new DSLR camera slid out of the open metal basket and crashed on the sidewalk. Capital Bikeshare maintenance folks report their bikes are much more reliable then the finicky fleet in Paris.
I wore business clothes for the ride and soon realized one’s outfit should rarely be an impediment. Truth be told, if you’re wearing high heels and have to go any distance at all, it’s a lot more comfortable to ride a bike than it is to walk.
Capital Bikeshare is remarkably safe. More than 700,000 rides have been taken on the system since CaBi opened last fall, but there have been very few accidents. In fact, medical assistance has only been necessary in only about a dozen instances. CaBi adds an additional measure of safety by teaming up with the Washington Area Bicyclist Association to offer free classes in negotiating city traffic.
Bike share is a great deal. You’ll need to pay to get into the system. A year-long membership costs $75. It’s $30 for a month and $5 for a day. But having done that, any time you use a bike, the first half hour is free. If you time it right, you could take as many short hops as you want and never pay another dime.
As for tech support, clear instructions and a bike locator map are on the CaBi website. A free smart phone app, www.SpotCycle.net, is an easy way to check as you’re riding whether there is an open spot to return your bike at your destination.
Scores of new bike share stations are planned for new places, including Montgomery County and Alexandria. But there’s no need to wait for a full build-out. If, for instance, you want to go from Capitol Hill to a meeting on K Street, it may be faster and cheaper to check out a CaBi than to wait for a cab and risk getting caught in traffic.
In President Obama’s address last night about US military action in Libya, he said that the US and its allies should “mobilize for collective action.” Esteemed Big Thinker Lester Brown knows exactly what they should do.
Step One would be to watch the documentary ”Plan B: Mobilizing to Save Civilization” streaming now on PBS. The movie is based on Brown’s new book, World on the Edge. They will soon learn that so many of the world’s vital natural support systems have been damaged or destroyed that the future of civilization is now in jeopardy. The founder of the Earth Policy Institute says dwindling water supplies, soil erosion, deforestation and over-reliance on disappearing energy sources have become the world’s most pressing security concerns. Among the measures in Brown’s ambitious vision: reducing carbon emissions by 80% within the next 8 years, stabilizing world population at 8 billion, converting to renewable sources of energy, and retooling US security and defense.
I spoke with Lester after Plan B premiered at the Environmental Film Festival in Washington, D.C. He says the changes sweeping north Africa and the Middle East are comparable to the fall of the Berlin Wall and present a critical opportunity to offer a new kind of assistance to states in need:
Terrifying nuclear crises, ominous cyber-wars, oil and food prices in a race to the top – if there is a Plan A for saving us from simultaneous global catastrophies, it’s not working. But there is another option.
Enter Lester Brown, esteemed Big Thinker and founder of the Earth Policy Institute. In his new book, World on the Edge, Brown unveils “Plan B” – a sweeping vision to retool the world economy and re-balance earth’s ecosystems so its people can survive. For Plan B to come to the rescue in time, he proposes an immediate about-face in U.S. security policy. Struggles in the Middle East are what could catapult America into action.
Brown calls his plan ”the new defense budget, the one that addresses the most serious threats to both national and global security.” It costs $187 billion, or about one-fourth of the current U.S. Defense budget.
These are the basic building blocks of Plan B:
Keep water flowing and farmland fertile. Right now, many countries are draining the last precious drops from their water supplies. Water tables are dangerously low for half the world’s population. To prevent widespread deaths and mass migrations due to thirst and starvation, Brown’s plan would assist dry countries by helping them conserve water and grow food through efficient irrigation systems and water-efficient crops.
Because so many forests have been cut down and grasslands are being heavily overgrazed, precious topsoil is gone or disappearing in many areas. To prevent future wars over dwindling food supplies, Plan B ends deforestation worldwide and calls for restoring grasslands and the planting of billions of trees. It would also create marine reserves in oceans around the world to provide sustainable and vast supplies of edible fish. In the meantime, an international food reserve would help stabilize prices so everyone has at least something to eat.
Within 8 years, reduce carbon emissions by 80%. This would be achieved by speeding the shift from worldwide dependence on fossil fuels to the use of the renewable, safe, and limitless energy sources of wind, waves, solar and geothermal. The plan would lower taxes on incomes but raise them on carbon-producing fuels like gasoline. This would push the world toward transportation and manufacturing practices which use less oil and coal. That way, world output of carbon dioxide will drop, slowing the rise of sea and air temperature. Less melting of arctic ice means fewer people and livelihoods would be inundated by rising water.
Stabilize the world population at 8 billion people. Slowing runaway population growth will make it easier to conserve earth’s remaining resources and stretch food supplies. Recent history shows that educated women have fewer children. So, in countries where birth rates are highest, Brown’s plan calls for the education of all young people, especially girls. Providing access to decent healthcare and reproductive services would also shrink family size.
Re-tool U.S. defense and security. When states are in turmoil, they can’t perform basic functions like collecting taxes, paying their bills or providing jobs. Such instability also threatens global security. As Brown points out, “Efforts to control international terrorism also depend on cooperation among functioning nation states. As more and more states fail, this cooperation becomes less and less effective.”
Brown envisions a new cabinet-level U.S. agency called the “Department of Global Security” which would help shaky countries get back on their feet by providing sustainable security, economic and environmental solutions. In Yemen, for instance, the U.S. and other nation partners could help set up methods for sustainable farming, generating renewable energy and conserving water.
At this time, a large part of the U.S. defense budget is spent on costly conventional weapons. Brown questions the continuing success of this strategy, asking: “What if the next war is fought in cyberspace or with terrorist insurgents? Vast investments in conventional weapons systems will be of limited use.” Indeed, those days are already upon us. As Michael Joseph Gross writes in April’s Vanity Fair, unprecedented, ultra-sophisticated cyber-attacks waged in 2009 on nuclear facilities in Iran were “the Hiroshima of cyber-war.” That’s why Brown says now’s the time to re-think defense priorities.
To find out more about Plan B, you can read World on the Edge or watch the film special streaming on PBS. If you think the idea has merit, share this post with your Congress members and Senators. It might save billions in the Defense budget, and maybe the planet, too.
As of last week, all the windows in the Empire State Building have been replaced…using the existing glass…repurposed right on site. Please excuse the ellipses, but this is really exciting.
As Kevin Surace of Serious Materials tells it — Tony Malkin, owner of the New York City landmark, wanted to save money on his energy bills, but didn’t want to waste his existing glass and Kevin said, “I can do that.”
So there, in a temporary shop on the fifth floor, Kevin’s crew remade each of the building’s 6,500 windows, crafting them into a new product which is 400% more efficient than what was there before.
The windows are part of an energy-efficiency retrofit that will achieve the astounding feat of making the Empire State greener than 90% of other office buildings. Tony expects it will save him $4.4 million a year.
Kevin Surace is a game-changer. He’s one of those rare individuals who give humans a good name because they’re so darn smart – not just in book learning (his degree is in Electrical Engineering Technology), but about how to influence other people to do what’s best for humanity at large.
As Inc. Magazine’s Entrepreneur of the Year, he was featured speaker at the 2010 Rochester Institute of Technology Entrepreneurs Conference, giving a rapt crowd his ten secrets for building a great company:
1. Identify a problem. Buildings and making the the stuff they’re built from generate 52% of the world output of carbon dioxide.
2. Provide great solutions. Since dual-pane glass is basically ineffective at reducing heat and cold transfer, Kevin’s company has come up with something better.
3. Recognition by peers is important. Kevin showed two videos of President Obama extolling the fact that Serious re-opened a shuttered factory and put hundreds of people back to work making energy efficient products.
4. Hire the right people for the job. Most of his come from Silicon Valley not from the building industry.
5. Have a vision for the next 5 to 10 years (at least) into the future.
6. Amazing client references help a lot. 3.5 million people visit the Empire State Building every year. My guess is Kevin will find some way to tell them about the windows.
7. Disruptive innovation. Stand up and knock over the table of existing practice. Kevin believes nothing happens if no one takes risks.
8. Disruptive marketing. Be there the moment the customer needs you. Monthly newsletters don’t cut it any more. Own the online conversation about your product category.
9. People notice when you’re nice. Smiling faces of people you put back to work: Priceless.
10. Don’t be afraid to change everything we know.
Building Industry Business Advice economy Empire State Building Energy Efficiency Entrepreneurship environment finance Glass local economics New York City personal sustainability Rochester Institute of Technology Serious Materails sustainability technology Windows: environment technology
Leave a Comment
Bike share programs are springing up all over the world. For an idea of how they work, a system in the bustling, northern Italian city of Milan provides a good example.
There’s no confusing a colorful bike share bike, which is clearly marked with municipality and conspicuous I.D. number (an effective theft-deterrent).
Bike stations are conveniently located around the city.
Kiosks contain a screen and keypad where you enter a password created when booking online. Sliding your credit card, your bike space number appears on the screen.
Automatically unlocked, the bike easily lifts off the rack.
Bikes are tough and sturdy, yet easy to steer. The ride is remarkably comfortable, even over bumps. Having only three to choose from takes the guesswork out of shifting gears.
No need for special cycling clothes. People in this fashion capital wear just about anything when they ride, including business suits and high heels. You can’t exert yourself too much or go too fast amid the traffic lights and other forms of transportation. Helmets don’t come with the rental and aren’t typically worn.
Best of all – the cost is only a few euros for a two-hour period – and the first half hour is free!
I give the Milan system an A-, due to some very minor quibbles. The heavy bikes develop so much momentum they’re somewhat tough to brake. While having a bungee is helpful, the metal bike basket is slippery and heavy objects are hard to secure. My husband’s new SLR camera slipped out and broke at our first sight-seeing stop. We’ll stow our stuff in a bag next time. Booking the bike was somewhat cumbersome because the system did not allow multiple bookings at one time, nor did it retain information from prior bookings.
But, all in all, bike share is a cheap and enjoyable alternative to taxis, a good bridge between different types of transport, and a great way to burn off the fantastic pasta and frequent gelato stops.
Take it from Wolftrap Elementary in Vienna, Virginia, which issued a “BikeWalk Challenge” to see how many families would give their kids a chance to walk and roll.
Jeff Anderson, bike aficionado and Wolftrap parent, turned pied piper on wheels by leading a “bike bus” through the neighborhoods.
Besides being fun, walking and biking boost mental and physical fitness, self-esteem and self-reliance, as Jeff explains in a YouTube video.
Jeff’s efforts paid off. “We had over 230 kids walk and over 50 bike today….which we figured out was more than 50% of the school enrollment,” he is happy to report. Car drop-offs over the week were cut nearly in half.
Of course, kids need to be safe when they bike and walk. A federal program called “Safe Routes to School” has funding for schools which need sidewalks, crosswalks and other infrastructure improvements. As long as someone is willing to do the paperwork (and often that’s a parent), the money is free for the asking.
For cash-strapped schools, providing safe routes has another advantage. Sometimes, simply adding some stripes of paint and a few yards of concrete can clear the way for significant numbers of walkers and completely eliminate the need for costly bus service.
There were lessons to be learned from Wolftrap’s BikeWalk Challenge. Many families in outlying areas of the school district were unable to take part because there are no sidewalks and it is far too dangerous to dodge cars in the road. But, on the bright side, a Safe Routes project has been discovered.
Adults who once walked or biked to school remember the freedom of getting around on their own. Despite today’s fear-laden society, kids need to spread their wings and get outside whenever they can.
Storied environmental steward Rachel Carson’s words serve as a reminder:
“If I had influence with the good fairy who is supposed to preside over the christening of all children, I should ask that her gift to each child in the world be a sense of wonder so indestructible that it would last throughout life.
Those who contemplate the beauty of the earth find reserves of strength that will endure as long as life lasts.”
Let’s have a show of hands. How many of you try to eat locally-grown food? OK – that’s a pretty good number. How many keep your money in local banks? Hmmm – not too many. Now – whose 401K is invested in local companies? Anybody? …Anybody?
You must be like the folks in northern Virginia who invited economist/lawyer/wonk/author Michael Shuman to come and speak. Shuman asked them the same questions and they answered the same way – and they call their group “Sustainable Reston”!
Well, it’s time to wake up and smell the money.
Shuman says dollars showered on local business grow the local economy. It’s like water runoff. If rain falls on lawns and gardens, it soaks into the ground and is sucked up by thirsty plants. But the rain that falls on hard surfaces like sidewalks and streets, runs down the drain, is shunted away, and the plants don’t stand a chance.
In his book, The Small-Mart Revolution: How Local Businesses Are Beating the Global Competition, Shuman has solid reasons why local business almost always spurs superior economic development. For one thing, hometown businesses don’t pack up and move away. They can be counted on to be there for the long term. Second, locally-run businesses spend more of their dollars locally. A study done in Austin shows that if two bookstores each make $100 in profit, the national chain store returns $13 to the local economy, while $40 is churned back into the economy by the local shop. Local businesses are typically small and lean, so they have a healthy influence on the community. Because their facilities are usually more compact than sprawling factories, they enhance smaller, walkable, more livable communities.
A case in point, says Shuman, is the nation’s only non-profit, community-owned major league professional sports team. The Green Bay Packers is actually owned by a bunch of Wisconsin Cheeseheads. According to Aaron Popkey, Packers Manager of Corporate Communications, 112,120 people have shares in the team. Over half of them live in Wisconsin. The arrangement has paid off richly for what was once the obscure, out-of-the-way town of Green Bay. Training Camp alone nets the local economy $30 million a year. Because so many people have a vested interest in keeping the team at home, “there is very little chance we would move,” Popkey understates. The shareholders have to vote to send the Pack packing.
But how does the average town become more self-reliant? The answer, says Shuman, is to come up with crafty ways to drum up business while maintaining positive cash flow. In Bellingham, Washington, for instance, coupon books which give discounts at participating local merchants are wildly popular. Coupon holders save money and the merchants make more. He says towns also need entrepreneurial business models, which include the ability to create local stock exchanges or community funds to buy and develop land, as hedges against Big Box pressure.
How can the average consumer make a difference? “It’s easy,” says Shuman. “Think local first.” When you go out to eat – at least consider the home town restaurants along with the national chains. When you need to buy something, remember the mom-and-pop store before automatically running to Target.
Who knows? Besides saving money, you might even save the world. After all, Shuman says, the global financial crisis was “the result of a separation of money and place. Local self-reliance is a key piece of the world solving its own problems.”