How Free Content Can Boost Book Sales

To sell more books, authors and publishers need to actively manage how their books are discovered, including which excerpts potential buyers can read for free.

“Every author writes different kinds of books and has different audiences, but your audience always wants value,” says Rob Eagar, president of WildFire Marketing. Fiction readers are looking for emotion and stories that inspire, while non-fiction readers want to learn new information or how to overcome a challenge.

So, as Rob advised at Digital Book World’s recent Discoverability and Marketing conference, when doling out free content, don’t just settle for the first chapter. Instead, answer the reader’s age-old question: What’s in it for me? more »