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by J J Madden
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Administrator Racks up a Healthier School
In the shadow of what will soon become a massive edge city not far from Washington, D.C., a school administrator is making it easier for kids to breathe free.
Larry Knighten is dean of students at Joyce Kilmer Middle School, which is located within walking distance of traffic-choked Tysons Corner, Virginia. Recently, Larry noticed a problem. Every day, the single bike rack outside the school was filled to overflowing. Bikes were locked haphazardly to fences and trees.
It all started when the county transportation department built a little bridge over a nearby creek to create a direct connection to the many neighborhoods on the other side. What resulted is that many kids who had never been able to walk and bike to school before decided to give it a go.
But, rather than getting mad at the bicycle mishmash, Larry got creative with a few school system dollars. Not only did he buy more bike racks, he built a beautiful concrete pad to go underneath so the kids and the ground wouldn’t get muddy.
The school is so excited, they held a ribbon-cutting – and even a U.S. congressman dropped in to celebrate.
A couple of student onlookers commented on how they roll.
“I ride to school because it’s faster than walking and, you know, it’s just fun because you get a little bit of exercise in the morning,” said one young man.
Another sees the practical advantages: “The bus is a lot earlier than I’d like to leave and if I leave on my bike I can leave later and it’s not that far. It’s really nice and I just think it’s a good experience to ride your bike to school.”
Sleep. Exercise. Autonomy. Just what pre-teens (and the rest of us) need to be healthy and happy.
Below, Larry talks about the benefits of biking to school, and Virginia Representative Gerry Connolly explains how strategic, small government investments like the Kilmer bridge can lead to less car traffic and a more livable community. .
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by J J Madden
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Active Vacation has an Accent on Nature
In pre-digital times, parents were the ones who craved time off to recharge their batteries. But in today’s switched-on world, entire families are in need of unplugged rest and relaxation. A spot within easy driving distance from Washington helps everyone get back on a healthier beat.
“Non-ado” is a sweet term I learned from Martin Ogle, longtime Chief Naturalist at Potomac Overlook Regional Park in Arlington, Virginia. He was invited recently to speak to the outdoor education advocacy group, NoVA Outside. Martin says nature proceeds at its own unrushed, regular rhythm. Non-ado, and the Taoist concept of Wu-wei, refer to one’s ability to exist in harmony with that age-old cadence.
Martin joins spiritualist Thomas Merton and author Walter Kerr, who contend that our hyper-busy, high-tech society is out of sync with the rhythm of nature, causing us maladies ranging from anxiety to depression. In other words, we are suffering because we no longer go with Nature’s flow. Spending time outside helps rectify new-age angst. Or, in Martin’s words, “there are a lot of questions that being outdoors helps answer.”
Recently, our family went in search of spring break tranquility. It might have been the rustle of spanish moss on the massive live oaks – or the hammocks beckoning beneath - but it was easy to slip into a state of non-ado at Disney’s Hilton Head Island Resort. 
Comfy porch rockers invite you to chill out at this warm South Carolina hideaway only six hours from the Nation’s Capital.
After you’ve had a breather, it’s time to slide into the Big Dipper Pool or play old-fashioned games like horseshoes and shuffle board. 
But Walt Disney would never be content with only DIY amusement. Helpful employees called “cast members” assist with all kinds of activities which have an emphasis on nature.
Working with paintbrush and paper at large wooden tables, kids have plenty of elbow room for gyotaku, the ancient Japanese art of fish rubbing. Teens head out with the cast to play mini-golf or games on the beach. When they want to be together, families can don rubber boots for outings such as exploring the marsh at low tide with a naturalist.
The resort’s flat, white sand beach is located about a mile across the island, but there’s no reason to get in the car. Take the free shuttle or ride the flat, protected bike trails instead. Try to BYOB (bring your own bikes) because rentals are pricey. 
Each unit has at least a cook top and fridge, if not a full kitchen. Remember to pick up provisions on the way because the gift shop carries only the basics. If you want to splurge for dinner, many restaurants are just a short stroll past the gleaming yachts docked in Shelter Cove.
After watching sunset from the fishing pier, evenings can be spent around a campfire while cast members tell stories and make s’mores.
While it’s true that price can put a Disney resort out of reach, there’s no harm in borrowing Walt’s ideas. Creating Wu-wei in your own back yard or nearby park doesn’t take much - just some creativity and the will to put the gadgets aside and let Nature set the tempo. ![[I]pickupwbikeskayaks (2)](http://lastgenerationbc.com/wp-content/uploads/2011/05/Ipickupwbikeskayaks-2-300x225.jpg)
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by J J Madden
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Lester Brown’s Plan B Movie
In President Obama’s address last night about US military action in Libya, he said that the US and its allies should “mobilize for collective action.” Esteemed Big Thinker Lester Brown knows exactly what they should do.
Step One would be to watch the documentary ”Plan B: Mobilizing to Save Civilization” streaming now on PBS. The movie is based on Brown’s new book, World on the Edge. They will soon learn that so many of the world’s vital natural support systems have been damaged or destroyed that the future of civilization is now in jeopardy. The founder of the Earth Policy Institute says dwindling water supplies, soil erosion, deforestation and over-reliance on disappearing energy sources have become the world’s most pressing security concerns. Among the measures in Brown’s ambitious vision: reducing carbon emissions by 80% within the next 8 years, stabilizing world population at 8 billion, converting to renewable sources of energy, and retooling US security and defense.
I spoke with Lester after Plan B premiered at the Environmental Film Festival in Washington, D.C. He says the changes sweeping north Africa and the Middle East are comparable to the fall of the Berlin Wall and present a critical opportunity to offer a new kind of assistance to states in need:
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by J J Madden
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A New Plan for Global Security
Terrifying nuclear crises, ominous cyber-wars, oil and food prices in a race to the top – if there is a Plan A for saving us from simultaneous global catastrophies, it’s not working. But there is another option.
Enter Lester Brown, esteemed Big Thinker and founder of the Earth Policy Institute. In his new book, World on the Edge, Brown unveils “Plan B” – a sweeping vision to retool the world economy and re-balance earth’s ecosystems so its people can survive. For Plan B to come to the rescue in time, he proposes an immediate about-face in U.S. security policy. Struggles in the Middle East are what could catapult America into action.
Brown calls his plan ”the new defense budget, the one that addresses the most serious threats to both national and global security.” It costs $187 billion, or about one-fourth of the current U.S. Defense budget.
These are the basic building blocks of Plan B:
Keep water flowing and farmland fertile. Right now, many countries are draining the last precious drops from their water supplies. Water tables are dangerously low for half the world’s population. To prevent widespread deaths and mass migrations due to thirst and starvation, Brown’s plan would assist dry countries by helping them conserve water and grow food through efficient irrigation systems and water-efficient crops.
Because so many forests have been cut down and grasslands are being heavily overgrazed, precious topsoil is gone or disappearing in many areas. To prevent future wars over dwindling food supplies, Plan B ends deforestation worldwide and calls for restoring grasslands and the planting of billions of trees. It would also create marine reserves in oceans around the world to provide sustainable and vast supplies of edible fish. In the meantime, an international food reserve would help stabilize prices so everyone has at least something to eat.
Within 8 years, reduce carbon emissions by 80%. This would be achieved by speeding the shift from worldwide dependence on fossil fuels to the use of the renewable, safe, and limitless energy sources of wind, waves, solar and geothermal. The plan would lower taxes on incomes but raise them on carbon-producing fuels like gasoline. This would push the world toward transportation and manufacturing practices which use less oil and coal. That way, world output of carbon dioxide will drop, slowing the rise of sea and air temperature. Less melting of arctic ice means fewer people and livelihoods would be inundated by rising water.
Stabilize the world population at 8 billion people. Slowing runaway population growth will make it easier to conserve earth’s remaining resources and stretch food supplies. Recent history shows that educated women have fewer children. So, in countries where birth rates are highest, Brown’s plan calls for the education of all young people, especially girls. Providing access to decent healthcare and reproductive services would also shrink family size.
Re-tool U.S. defense and security. When states are in turmoil, they can’t perform basic functions like collecting taxes, paying their bills or providing jobs. Such instability also threatens global security. As Brown points out, “Efforts to control international terrorism also depend on cooperation among functioning nation states. As more and more states fail, this cooperation becomes less and less effective.”
Brown envisions a new cabinet-level U.S. agency called the “Department of Global Security” which would help shaky countries get back on their feet by providing sustainable security, economic and environmental solutions. In Yemen, for instance, the U.S. and other nation partners could help set up methods for sustainable farming, generating renewable energy and conserving water.
At this time, a large part of the U.S. defense budget is spent on costly conventional weapons. Brown questions the continuing success of this strategy, asking: “What if the next war is fought in cyberspace or with terrorist insurgents? Vast investments in conventional weapons systems will be of limited use.” Indeed, those days are already upon us. As Michael Joseph Gross writes in April’s Vanity Fair, unprecedented, ultra-sophisticated cyber-attacks waged in 2009 on nuclear facilities in Iran were “the Hiroshima of cyber-war.” That’s why Brown says now’s the time to re-think defense priorities.
To find out more about Plan B, you can read World on the Edge or watch the film special streaming on PBS. If you think the idea has merit, share this post with your Congress members and Senators. It might save billions in the Defense budget, and maybe the planet, too.
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by J J Madden
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Digital Book World 2011: A Prospective Author’s Perspective
It was reassuring to be at the second-ever Digital Book World Conference, if only to see so many others hurtling forward in the same general direction. We were all a little breathless in the brief time-out from our unexpected digital journeys.
Mine began four years ago, when I had an idea for a book. Ironically, it’s a strategy parents can use to introduce their kids thoughtfully to the online world. I started down the publishing road like everyone else back then: researching the topic, writing a manuscript, sending out proposals. I found out pretty quickly that no one wanted to print tech-related non-fiction – especially by an unknown author.
Then the ground began to shift.
I was at an American Independent Writers conference, cheerless from some face-to-face rejections, when I wandered into a session called “The Online Platform.” We were told that if a writer is going to be successful, she had better have a blog, website and Twitter account. Agents won’t even talk to you, the speaker insisted, unless you come with a posse. Sensing I had no choice (and no posse), I set out to create my digital lasso.
While I was still sorting out the hashtags from the plug-ins, my husband gave me a Kindle and I saw how Amazon was squeezing book-selling like a python. Shortly after that, I stumbled upon the Digital Book World Roundtable.
Each week I would lurk, listening in on Guy Gonzales and his merry band of e-pub pioneers. After a few months, they convinced me the writing on the wall was electronic, so I studded my manuscript with links. Then, last summer – driving between West Palm Beach and Jacksonville – I wrote a script in my head for a companion video. A few months later, as luck would have it, I was able to attend the DBW conference in exchange for doing some interviews and shooting cover footage.
The formal sessions were captivating, as was the time in between. From executives to entrepreneurs – all were happy to share their thoughts. DBW Innovation award-winner, Hillel Cooperman, showed me how his kids and his parents can read books together on the iPad, even when they’re on opposite coasts. And, author and Wired scribe Frank Rose divulged that he too is “groping” toward understanding this strange, new medium (though his book is published).
I returned home grateful for sipping the nectar of a blossoming industry – and encouraged as I grope my way.
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by J J Madden
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Playing it Safe with Cell Phones
I’ve been skeptical about reports that body contact with cell phones can cause problems, but a strange sensation and a new book have changed my attitude.
I first noticed the whooshing sound in my right ear after I spent a few days in October visiting my parents. I’d talked a half hour or so each night with my husband, the phone nestled between my ear and a pillow. I took a decongestant to see if it was a sinus problem, but the strange sound has continued since I’ve been home: when it’s quiet, I can hear the blood pulsing on the right side of my head.
Then, a few weeks ago, I came across a review in the Washington Post. A new book claims there is definitive proof that radiation from cell phones, cordless phones and even blue tooth devices can be harmful over time. In Disconnect, author and epidemiologist Devra Davis reviews four decades of research, explaining complicated technical concepts in clear and simple language. She concludes there are enough disturbing findings and unanswered questions that we should actually pay attention to the warnings manufacturers stuff into the box with their wireless products – not to press them directly onto the body.
Davis cites compelling evidence that microwaves created when phones send and receive signals can painlessly interfere with the brain’s natural defense mechanisms. Other studies indicate it’s not a good idea to hold a phone in the front pants pocket – as most males do. Children apparently are at special risk. In some European countries, cell phone use is banned for children younger than 16.
My son’s time studying at Rochester Institute of Technology has taught me that a group of motivated designers can solve almost any problem. So I’m fully confident cell phones in the future will be much safer. But for now, people may not be getting enough protection.
Thus, I have depleted the stock in two Radio Shacks of the PointMobl Stereo Earbud Headset with Mic. The relatively low-tech device lets you talk on the phone where it’s supposed to be – away from your head. I like the design because the wires don’t tangle, it has a universal phone plug and an adapter for an iPod – plus the writing on the packaging is very clever. I passed along Davis’s advice to my boy relatives not to carry a phone in the front pocket – but if they do, to face the keyboard inward because the antenna is embedded in the back.
This explains why holiday gifts this year to my loved ones are merely practical. But I must say that whooshing noise has gotten quieter since I’ve been texting more and using a wire or speakerphone to talk.
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by J J Madden
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Recycling Rocks the Empire State Building
As of last week, all the windows in the Empire State Building have been replaced…using the existing glass…repurposed right on site. Please excuse the ellipses, but this is really exciting.
As Kevin Surace of Serious Materials tells it — Tony Malkin, owner of the New York City landmark, wanted to save money on his energy bills, but didn’t want to waste his existing glass and Kevin said, “I can do that.”
So there, in a temporary shop on the fifth floor, Kevin’s crew remade each of the building’s 6,500 windows, crafting them into a new product which is 400% more efficient than what was there before.
The windows are part of an energy-efficiency retrofit that will achieve the astounding feat of making the Empire State greener than 90% of other office buildings. Tony expects it will save him $4.4 million a year.
Kevin Surace is a game-changer. He’s one of those rare individuals who give humans a good name because they’re so darn smart – not just in book learning (his degree is in Electrical Engineering Technology), but about how to influence other people to do what’s best for humanity at large.
As Inc. Magazine’s Entrepreneur of the Year, he was featured speaker at the 2010 Rochester Institute of Technology Entrepreneurs Conference, giving a rapt crowd his ten secrets for building a great company:
1. Identify a problem. Buildings and making the the stuff they’re built from generate 52% of the world output of carbon dioxide.
2. Provide great solutions. Since dual-pane glass is basically ineffective at reducing heat and cold transfer, Kevin’s company has come up with something better.
3. Recognition by peers is important. Kevin showed two videos of President Obama extolling the fact that Serious re-opened a shuttered factory and put hundreds of people back to work making energy efficient products.
4. Hire the right people for the job. Most of his come from Silicon Valley not from the building industry.
5. Have a vision for the next 5 to 10 years (at least) into the future.
6. Amazing client references help a lot. 3.5 million people visit the Empire State Building every year. My guess is Kevin will find some way to tell them about the windows.
7. Disruptive innovation. Stand up and knock over the table of existing practice. Kevin believes nothing happens if no one takes risks.
8. Disruptive marketing. Be there the moment the customer needs you. Monthly newsletters don’t cut it any more. Own the online conversation about your product category.
9. People notice when you’re nice. Smiling faces of people you put back to work: Priceless.
10. Don’t be afraid to change everything we know.
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by J J Madden
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Down and Out in Suburbia on Carfree Day

Cyclist braves a narrow suburban street
For weeks I dreaded World Carfree Day, held this year on September 22, when we’re all supposed to find other ways to get around. I live near Tysons Corner, a traffic-clogged suburb of Washington, D.C., in one of America’s most congested regions. Trying to walk the walk for a whole day would not be easy.
The closest bus stop to my house is about two miles as the crow flies, and I’d need to be a crow to get there without driving. I don’t have the guts to walk or bike because the short stretches of sidewalk don’t connect and most of the streets don’t have shoulders. So, Step One was to rationalize I wasn’t cheating if I drove my son the short hop to his high school carpool. Returning to my home office would keep me off the roads a while, but only until his afternoon football game.
The idea of parking and taking transit the four miles over to school seemed fine until the Metro website told me the bus went in only one direction. Service on the 15M line stopped in the middle of the fourth quarter.
Then, in a desperate and underhanded move, I called and asked my cousin if she’d like to come to the game, never disclosing my ploy to get a ride back to my car. Luckily, I went undetected because she had allergies and didn’t want to go outside.
My last chance to go carless was to an evening meeting, three miles from home. But, after more investigation, I found that by the time I dropped off my son, drove to catch the first of two buses and walked the rest of the way, the meeting would be over.
Finally, the Day dawned and it was clear the message hadn’t penetrated the public consciousness as the radio reporter chirped, “Crazy traffic day! We’ll begin in the District – listen up!”
Feeling rather dejected later that night, I wandered over to worldcarfree.net. Turns out Carfree Day is actually a year-round effort to “remind the world that we don’t have to accept our car-dominated society” and “to put it on city planners and politicians to give priority to cycling, walking and public transport, instead of to the automobile.”
Then it hit me. The meeting I had driven to earlier was held by the non-profit Fairfax Trails and Streams. There, a person from the Fairfax County Park Authority talked of plans to make trail connections between communities, parks and transportation. Afterward, an attendee informed the group about a public meeting to dicuss the new Tysons Corner bicycle master plan. And tomorrow, a blurb I wrote about the public buses which serve my son’s school would appear in the parent newsletter.
It was good to realize that even those who have to drive can be part of Carfree Day.
This blog is dedicated to my sister multi-modal maven, Fionnuala Quinn, who lives in the North Virginia car haven known as Fair Oaks.
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by J J Madden
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Disney’s Active New Attraction
The humble flip phone may revolutionize the way we experience theme parks. It’s all happening at Disney World’s Epcot, courtesy of a girl named Kim.
“The Kim Possible World Showcase Adventure simply gives guests something that they want. People want to be active, physically and mentally,” Jonathan Ackley – who directs Walt Disney Imagineering’s Interactive Division – told The Durable Human.
My 8-year-old cousin, Tess – like many girls of a certain age – loves Kim Possible. Kim stars in her own Disney Channel animated series as a high school cheerleader who turns secret agent. On our recent trip to Disney World, Tess heard on the bus from the airport that there was Something Kim at Epcot and I knew I wouldn’t hear the end of it until we found her.
With a little effort we tracked down one of the low-profile Kim Possible Recruitment Centers scattered throughout the park. Pressing a button on the self-serve display, out popped a ticket with our Adventure appointment. A half hour later, we reported to a kiosk outside the Norway Pavilion in Epcot’s World Showcase. A smartly-uniformed Kim Team member asked Tess if she was ready for the mission. After a deep and serious nod, Tess was handed a “Kimmunicator”—the retooled ‘06-era cell phone which would serve as our guide.
When Tess pressed the OK button, Kim’s brainy cartoon side-kick, Wade, appeared on the phone’s tiny screen and instructed us to go straight to Mexico. Inside that pavilion, Tess again activated the Kimmunicator and we were startled to see our first clue: an Aztec blaze briefly appeared on the back wall of a nearby artifact display case. We continued to range through the building, solving puzzles and discovering clues for our eyes only. Here, a pinata near the ceiling momentarily flashed a code number. There, a guitar strummed out a clue. I don’t wish to disclose all the details, but suffice it to say that by the time we were done we managed to save the world.
Our exploits were exhilarating. We actually felt like secret agents, sliding unnoticed through the crowds, surrounded by people totally unaware of our stealthy business.
Ackley, former Lego designer and creator of the Kim experience, says people love the free-range approach. “Visitors have really been enjoying the attraction, some playing for hours on end. That’s high praise considering all the other fantastic things at Disney World. Kids love being secret agents, triggering high-tech gadgets and uncovering mysteries. Parents love the humor, and most importantly the time spent playing with their families.”
But kids aren’t the only takers, says Ackley. “I’ve also seen retired couples enjoying the attraction without any children in tow. And I’ve seen teens and twenty/thirty/forty-somethings enjoying the experience as well.”
Although Ackley says the Kim Adventure incorporates play patterns “as old as human history,” Tess and I felt like cutting edge, active controllers of our own amusement, which he says is by design.
“Today, people can play fantastic video games sitting at home in front of their TV sets. But when they come to the park, they get immersed in ways they can’t at home. You can play a super-hero at home. But at Disney, you really are a super hero, and super-heroes have to do some leg-work now and then.”
Could free-range adventures ever replace typical theme park fare? “I don’t believe that this kind of attraction will replace dark rides or roller coasters,” claims Ackley. “But it’s a new color on the palette.”
There is one other similar adventure elsewhere in the world – at Tokyo’s DisneySea park. As in Kim Possible, guests are the main characters of the story, but in “Leonardo Challenge”, a magic map leads them through an enchanted Renaissance fortress to unravel clues left by Leonardo Da Vinci.
economy education environment local economics Nature parenting personal sustainability public transportation Safe Routes to School Uncategorized
by J J Madden
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Bike to Work and School Week 2010
Lots of American kids are following the lead of their parents this week by riding their bikes to work. Schoolwork, that is.
Take it from Wolftrap Elementary in Vienna, Virginia, which issued a “BikeWalk Challenge” to see how many families would give their kids a chance to walk and roll.
Jeff Anderson, bike aficionado and Wolftrap parent, turned pied piper on wheels by leading a “bike bus” through the neighborhoods.
Besides being fun, walking and biking boost mental and physical fitness, self-esteem and self-reliance, as Jeff explains in a YouTube video.
Jeff’s efforts paid off. “We had over 230 kids walk and over 50 bike today….which we figured out was more than 50% of the school enrollment,” he is happy to report. Car drop-offs over the week were cut nearly in half.
Of course, kids need to be safe when they bike and walk. A federal program called “Safe Routes to School” has funding for schools which need sidewalks, crosswalks and other infrastructure improvements. As long as someone is willing to do the paperwork (and often that’s a parent), the money is free for the asking.
For cash-strapped schools, providing safe routes has another advantage. Sometimes, simply adding some stripes of paint and a few yards of concrete can clear the way for significant numbers of walkers and completely eliminate the need for costly bus service.
There were lessons to be learned from Wolftrap’s BikeWalk Challenge. Many families in outlying areas of the school district were unable to take part because there are no sidewalks and it is far too dangerous to dodge cars in the road. But, on the bright side, a Safe Routes project has been discovered.
Adults who once walked or biked to school remember the freedom of getting around on their own. Despite today’s fear-laden society, kids need to spread their wings and get outside whenever they can.
Storied environmental steward Rachel Carson’s words serve as a reminder:
“If I had influence with the good fairy who is supposed to preside over the christening of all children, I should ask that her gift to each child in the world be a sense of wonder so indestructible that it would last throughout life.
Those who contemplate the beauty of the earth find reserves of strength that will endure as long as life lasts.”




